Apply Now
Plan a no regrets exit with us
Join Canada's exclusive entrepreneur community to get your valuation, grow business value, and prepare for exit.
Plan a no regrets exit with us
Join Canada's exclusive entrepreneur community to get your valuation, grow business value, and prepare for exit.
Our vision
By 2036, we will have helped over 1,000 Canadian entrepreneurs gain the knowledge, community, or coaching they need to maximize their business value and exit with no regrets.
Why choose us
Real Exit Expertise

Our coaches have built and sold businesses themselves—over $1B in combined exit value. We're not consultants who studied exits; we're entrepreneurs who lived through what you're facing. When we talk about negotiating with buyers, managing earnouts, or dealing with post-exit identity questions, we're sharing experience, not theory.

Proven ExitOS

Our complete system—the Value Baseline Assessment, Exit Vision Canvas, Buyer Landscape mapping, and Value Creation tools—has been developed and refined through real client work. You get tools built from practical experience, not academic theory.

Canadian Focus

We understand the unique challenges of Canadian entrepreneurs—from tax implications to finding the right buyers in our market. While most exit planning resources are built for Silicon Valley or New York, we've designed everything specifically for Canadian business owners. Our network, frameworks, and insights are tailored to the reality of building and selling businesses in Canada.

Our team

Krystyn Harrison
Co-founder, CEO
Matt Harrison
Co-founder, President
Andrea Matheson
Chief Business Officer
What we offer
Join our Community

Join a cohort of 8-10 Canadian founders building more valuable companies. Monthly sessions with proven frameworks, plus coaching from entrepreneurs who've actually sold businesses for $10M+.

Explore Membership
1:1 Value Creation Advisory

Work directly with our advisory team for 12-18 months to systematically increase your EBITDA, reduce owner dependency, and get your business ready for buyers. Hands-on program for serious founders.

Schedule a Consult
Exit Now

Ready to explore selling your business in less than 12 months? We connect you with vetted M&A advisors who understand your business and market. Complementary service, only available for companies with $1M+ EBITDA.

Schedule a Consult
THE ONLY COMMUNITY DESIGNED FOR YOUR EXIT JOURNEY

The place for founders to maximize value and plan a no regrets exit

Every founder exits eventually—through sale, succession, or circumstance. The difference between success and regret is strategic preparation.