Canadian business owners generating $5-50 million in revenue or at least $1 million in EBITDA who know their exit matters too much to do it alone. You've built something substantial over 5+ years with 15-200 employees and understand that preparing a business for sale isn't a six-month project—it's a multi-year process that requires systematic work. Most importantly, you want to learn from people who've actually walked this path, not just read about it in textbooks.

Value Advisory is our premium 12-18 month strategic partnership for serious founders ready to systematically grow their business value and plan their exit.

‍This isn't traditional consulting—we become your fractional Chief Strategy Officer and CFO, working directly with you and your executive team to execute the private equity playbook on your business.

‍What you get:

- Hands-on strategic execution: We don't just give recommendations—we help implement everything from new go-to-market strategies and revenue channels to operational improvements and pricing optimization.

- Monthly accountability sessions with your dedicated Exit Horizon team

- Personal monthly exit coaching with Andrea Matheson (multi-exit entrepreneur)

- Access to best-in-class experts when you need specialized knowledge (valuation, legal, tax, etc.)

- Quarterly progress reviews tracking your value creation roadmap and pulsing value created.

We start with your Value Baseline assessment, then build a bespoke transformation program targeting your highest-leverage opportunities. Our clients typically identify $10M+ in value creation opportunities within 45 days and have a clear roadmap to capture that value.

For founders who can commit executive team time (typically ~10 hours a quarter) and want experienced operators (not just advisors) alongside them throughout their exit journey. This is about applying proven value creation strategies while getting the personal accountability and coaching to execute successfully.

Not at all. In fact, if you're "ready to sell right now," you're probably not actually ready—you're just motivated. The best exits happen when owners build value systematically over 2-3 years, not when they suddenly decide they want out. Whether you're thinking about selling in two years or twenty, the fundamentals are the same: recurring revenue, reduced owner dependency, diversified customers, clean financials. These aren't exit strategies—they're just smart business practices that create options. You can't un-know what your business is worth or how to make it more valuable. Start building now, decide on timing later.

Value creation is systematically growing your business and making it more valuable to potential buyers by building new revenue streams, expanding into new markets, and optimizing operations—all evaluated through the lens of shareholder value.

‍This isn't just about improving your multiple—it's about actual business growth that buyers will pay premiums for:
- New revenue channels and market expansion opportunities
- Predictable, recurring revenue that reduces buyer risk
- Scalable operations and systems that support growth
- Reduced owner dependency so it runs without you
- Defensible competitive advantages and market positioning
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Our Value Advisory approach: In the first 90 days, we assess ~150 value drivers across your business, identify your highest-impact growth opportunities, and build a comprehensive roadmap to capture that value.

Then we work directly with your executive team to execute the plan—from launching new go-to-market strategies to optimizing pricing models to building management systems. Every initiative is evaluated for its impact on shareholder value, ensuring you're making decisions that both grow the business and increase what buyers will pay.

‍Bottom line: Value creation combines strategic growth with buyer readiness, transforming your company from "another business for sale" to "the strategic asset buyers compete for."

Three key differences: First, our facilitators are trained Exit Coaches who have actually built and sold Canadian businesses themselves for $10M+. They understand the unique challenges of our market—from cross-border tax implications to finding buyers who understand Canadian businesses.

Second, we're laser-focused on one outcome: building enterprise value. While other groups cover general leadership or broad business topics, every session, framework, and peer discussion centres on making your business more valuable and less dependent on you personally.

Third, our confidential cohort model means you can share real numbers and challenges with non-competitive peers. A manufacturer in Ontario can discuss actual margin data with a professional services firm in BC without worrying about competitive intelligence. Think of traditional CEO forums or masterminds as general business education and peer support. We're the place you go to talk about exit, get training and peer support for the most important financial decision most entrepreneurs will ever make.